HyperJapan is known across the UK for its wonderful work in introducing Japanese culture to the local population. Organised by Cross Media Ltd. since 2010, it has gained quite popularity in the last few years.
It has been one of the largest exhibits dedicated to Japanese culture. Although, since the pandemic halted everything in the world. It hugely affected businesses like HyperJapan, as people no longer visit exhibitions to experience something new.
Well, this gave birth to the idea of bringing the best of Japanese culture to the comfort of everyone’s home. We worked with HyperJapan to make this amazing idea a reality.
Requirements & Goals
HyperJapan wanted to increase its digital footprints and offer people virtual exhibitions for them to learn more about the wonderful culture of japan from anywhere.
Our goal was to increase their digital presence through well planned digital marketing strategies. All this needs to be done in order to increase the ticket sales for their virtual event.
Its virtual event was a digital version of the very popular exhibitions that gave people an up and close look at the wonderful Japanese culture.
Our Approach
To achieve this target, we created a step by step plan of action and well-structured marketing plan, which included content creation, social media management, and other digital marketing strategies.
Our main focus was on the organic growth of the website and all social media channels. Therefore we created a plan of action focusing on achieving organic growth.
The content focused on different areas of Japanese culture, such as food, history, fashion etc. The marketing plan was focused on both highly competitive as well as less competitive keywords. We did extensive research to find the most valuable and engaging keywords and hashtags, which also became the main focus of the content.
We continuously updated our strategies and plan by considering real-time results. This way, we were able to cover all the grey areas as well.
Results & Achievements
Our creative and well-planned strategies bore fruits in the form of an astonishing 30% increase in ticket sales. This groundbreaking change was the result of organic growth achieved through a well planned digital marketing strategy.
Organic growth was the most cost-effective method of achieving what we did with HyperJapan. Instead of paid ads or other expensive marketing tactics, we focus mainly on creating engaging content, keeping the interest of targeted consumers in mind.
It brought the already well-established brand HyperJapan, more and better brand awareness and recognition, which resulted in many students discovering HyperJapan, making it the first choice for people who want to learn or experience the amazing Japanese culture.
Currently, HyperJapan is not showing any signs of stopping. Virtual events have become a regular thing, along with other amazing aspects. It has been an extraordinary journey with HyperJapan.
Key Takeaways
- A creative business idea requires a creative marketing plan
- The main focus should be on organic growth when you are working towards an increase in revenue and conversion
- Even the most full proofed marketing plans have to be continuously updated.
- There are many cost-effective ways to gain exceptional growth than just running ads.
- Interesting and engaging content is the key to better reach and engagement on social media.
- Content should always be created by keeping the interest of targeted consumers and the values of a business in mind.
