Bulk Mobiles wanted a dedicated marketing team that could take their brand to a new level of recognition. After thorough research, they had a realization that a marketing team can do wonders for their brand.
But, an in-house marketing department was turning out to be very costly. That is where we came in and provided them with the ultimate solution, an Outsourced Marketing Department.
Since each business has its own requirements, goals, and scale, we provided them with a personalised digital marketing solution, which included Social Media, Website Management, Complete Marketing and Design.
Requirements & Goals
Bulk Mobile wanted us to handle the entire marketing of their prestigious brand, but they started out with a fraction of that. They had a common goal of getting more landings and a better conversion rate.
They wanted us to completely transform their brand image to suit the current trends and perspectives of customers. A modish colour palette, readable yet engaging typography, and an impressive website layout; were some of their main objectives.
Our Approach
Bulk Mobile wanted us to have a creative approach. Therefore while creating an effective plan and strategy for their brand, we kept an open mind and considered a very fresh take on day to day marketing tasks.
Their targeted portfolio was unique and very diverse. It included common customers as well as a huge base of retailers. We worked on the content on their website and social media channels in a way that fulfils both of their requirements and provides a personalised user experience to both categories.
We created a personalised plan of action to tackle each requirement perfectly. It included creating and engaging content for social media channels. We created newsletters and other effective and engaging content to grab the attention of the targeted customer base. We managed their website and also created updates and offers for it.
Results & Achievements
Although we always kept them in the loop, still when the final statistics came in. Bulk Mobile saw an increment of 35% in their sales solely from their website and social media platforms, which was something extraordinary. It left the entire Bulk Mobile team very impressed.
The exceptional growth in sales was a result of better engagement on social media channels and a better ranking of the website pages. We heavily invested our time and effort in creating engaging content for Bulk Mobile’s social media channels and website.
After getting this amazing response from customers and retailers due to this entire marketing plan, Bulk Mobiles ended up giving us more responsibilities and areas where they knew our expertise would be useful.
Key Takeaways
- A well thought out plan of action will always yield great results.
- With a perfect strategy, one can provide even the most diverse customer base with a personalised experience.
- “Content is king” is a statement that will be relevant for years to come.
- Creative content can do wonders in terms of better engagement and conversion.
- Social media is one of the best tools for a growing online business.
