Unforgettable Experiences
With access to arts, culture, and heritage-based activities, Unforgettable Experiences is an alternative care model that can make life easier for people with neurological, mental health, and memory impairments as well as their caregivers and relatives.
Even with a great team they were facing issues with digital marketing. Hence, they reached us to help them out with the same.
Requirements & Goals
Unforgettable Experiences wanted us to handle all the marketing materials including designing, developing content for website, social media management, running ads, brochures & email campaigns. They had a common goal of getting more landings and a better conversion rate.
Our Approach
Unforgettable Experiences requested assistance from Dr Digital in order to increase visibility. Our first goal was to develop a substantial amount of materials for digital media presence.
To uplift their online presence we mainly focused on social media platforms and helped them in growing by creating their website content, keeping up with their social media, running ads & email campaigns.
Then, in order to interact with the enormous community of their users already present, we intensified our blogging and social media efforts.
Results & Achievements
Using only their website and social media platforms, they experienced a remarkable increase in traffic.
Better social media engagement and higher page rankings for the website were the causes of the extraordinary development. For their social media platforms and website, we put a lot of time and attention into developing interesting content.
Key Takeaways
- Better engagement and conversion rates can be achieved with creative content.
- One of the best resources for a developing online business is social media.
- Even the most diverse consumer group may receive a personalised experience with the right strategy.
- The phrase “content is king” will continue to be applicable for years to come.
Requirements & Goals
McAfee had a very distinct goal in mind. They wanted clear and thorough research and a new marketing approach for local campaigns. They wanted marketing materials to base their localise campaigns.
They wanted to replace their standardised approach and localisation in order to connect with their customers individually and provide them with a personalised experience in order to gain their trust as well as support.
Their goal was simple, but many minor complexities were involved, and during the initial phase, many complexities arose. Although, nothing a good strategy and creative approach couldn’t fix.
Our Approach
We offered our innovative methods and creative thinking to create marketing plans and strategies. Our approach was simple yet involved a multilevel structure of marketing research and testing. To identify the areas of improvement and to avoid a standardised approach for McAfee.
We carried out multiple research studies, where we took interviews and surveys in order to understand and observe the wants and needs of McAfee’s targeted customer base. It also gave us a better understanding of consumer behaviour and their psychology.
We focused on the overall appearances and the experience of localisation, along with other areas of a marketing plan. We created a remarking list of objectives, with each being met at the completion of the marketing campaign.
With McAfee, we created a marketing plan and set of strategies by dividing EMEA on the basis of countries. We presented a different set of marketing methods for each country for accurate and appropriate localisation.
Results & Achievements
Although the amazing and fruitful partnership between us and McAfee is still in progress. It would be too soon to determine a completely precise result. The current trend showed that our creative approach and well-structured research and testing resulted in better lead generation, thus, conversion.
After going through every aspect of the well-formed marketing plan, we were able to increase clicks through pop up alerts and demand on the landing page. It also helped in enhancing already existing leads.
Our different approaches for each country resulted in an increase in the local customer base.
Key Takeaways
- A creative and innovative approach is the best way to move forward with well-planned marketing strategies.
- Regardless of the size of a business, there is always scope for doing better.
