Osiris
Osiris Educational is the top independent school and college training company in the UK. They provide cutting-edge training solutions for leadership, pedagogy, and implementation while working at the vanguard of educational innovation.
They asked us to help them in promoting their teaching and target schools. We were happy and eager to put our innovative methods to work for them.
Requirements & Goals
Osiris Educational set out with a specific objective in mind, namely to conduct a clear and in-depth marketing study on how to simultaneously market to schools and promote their teaching. Their goal was simple yet complex.
Our Approach
We developed a step-by-step action plan and well-structured marketing strategy, which encompassed content development, social media posts, landing pages, email newsletter, google & youtube ads and other digital marketing techniques, to reach this goal.
We conducted in-depth research to identify the most beneficial and interesting keywords and hashtags, which also served as the content’s primary focus.
We regularly revised our ideas and plan while taking current results into account. In this manner, we were also able to cover all the ambiguous areas.
Results & Achievements
Our creative & well-planned strategies helped Osiris in promoting their teaching while targeting the schools. We were able to reach to out to many schools because of the constant social media marketing & campaigns.
Key Takeaways
- The secret to greater reach and engagement on social media is interesting and engaging content.
- Always keep the interests of your target audience and your company’s core principles in mind when creating content.
- Even the most well tested marketing strategies need to be modified frequently.
Requirements & Goals
McAfee had a very distinct goal in mind. They wanted clear and thorough research and a new marketing approach for local campaigns. They wanted marketing materials to base their localise campaigns.
They wanted to replace their standardised approach and localisation in order to connect with their customers individually and provide them with a personalised experience in order to gain their trust as well as support.
Their goal was simple, but many minor complexities were involved, and during the initial phase, many complexities arose. Although, nothing a good strategy and creative approach couldn’t fix.
Our Approach
We offered our innovative methods and creative thinking to create marketing plans and strategies. Our approach was simple yet involved a multilevel structure of marketing research and testing. To identify the areas of improvement and to avoid a standardised approach for McAfee.
We carried out multiple research studies, where we took interviews and surveys in order to understand and observe the wants and needs of McAfee’s targeted customer base. It also gave us a better understanding of consumer behaviour and their psychology.
We focused on the overall appearances and the experience of localisation, along with other areas of a marketing plan. We created a remarking list of objectives, with each being met at the completion of the marketing campaign.
With McAfee, we created a marketing plan and set of strategies by dividing EMEA on the basis of countries. We presented a different set of marketing methods for each country for accurate and appropriate localisation.
Results & Achievements
Although the amazing and fruitful partnership between us and McAfee is still in progress. It would be too soon to determine a completely precise result. The current trend showed that our creative approach and well-structured research and testing resulted in better lead generation, thus, conversion.
After going through every aspect of the well-formed marketing plan, we were able to increase clicks through pop up alerts and demand on the landing page. It also helped in enhancing already existing leads.
Our different approaches for each country resulted in an increase in the local customer base.
Key Takeaways
- A creative and innovative approach is the best way to move forward with well-planned marketing strategies.
- Regardless of the size of a business, there is always scope for doing better.
