Ascend Global Media
Ascend Global Media is the world’s first multi-touch platform designed particularly for women in the tech industry. We were excited when they approached us to manage their Women in technology event.
They’ve put everything they’ve got into putting together an incredible lineup of speakers, as well as inspiration and actionable knowledge.
We worked with Ascend Global Media to make this event spectacular.
Requirements & Goals
Ascend Global Media wanted us to manage their event marketing activities.
Our goal was to reach out to those who were just starting out in tech, wanted to learn more about it, or were looking for a career move.
Our Approach
We created a step-by-step action plan and well-organised marketing strategy to achieve this goal. This strategy included running Linkedin ads, google ads, and facebook ads, creating newsletter campaigns and other marketing support to attract sales.
We kept our ideas and plans up to date by taking real-time results into account. We
were also able to cover all of the grey spots this way to achieve ticket event awareness among the target audience.
Results & Achievements
Our team member was innovative and carried well-executed methods. The growth was achieved through a well-planned digital marketing approach, resulting in this game-changing development.
It increased brand exposure and recognition for the already well-known Ascend Global Media, resulting in many people discovering Ascend Global Media and making it the top choice.
Key Takeaways
- Knowing the right keywords is essential for boosting social media reach and engagement.
- Extra assistance with executing Paid Ads and email newsletter campaigns
Requirements & Goals
McAfee had a very distinct goal in mind. They wanted clear and thorough research and a new marketing approach for local campaigns. They wanted marketing materials to base their localise campaigns.
They wanted to replace their standardised approach and localisation in order to connect with their customers individually and provide them with a personalised experience in order to gain their trust as well as support.
Their goal was simple, but many minor complexities were involved, and during the initial phase, many complexities arose. Although, nothing a good strategy and creative approach couldn’t fix.
Our Approach
We offered our innovative methods and creative thinking to create marketing plans and strategies. Our approach was simple yet involved a multilevel structure of marketing research and testing. To identify the areas of improvement and to avoid a standardised approach for McAfee.
We carried out multiple research studies, where we took interviews and surveys in order to understand and observe the wants and needs of McAfee’s targeted customer base. It also gave us a better understanding of consumer behaviour and their psychology.
We focused on the overall appearances and the experience of localisation, along with other areas of a marketing plan. We created a remarking list of objectives, with each being met at the completion of the marketing campaign.
With McAfee, we created a marketing plan and set of strategies by dividing EMEA on the basis of countries. We presented a different set of marketing methods for each country for accurate and appropriate localisation.
Results & Achievements
Although the amazing and fruitful partnership between us and McAfee is still in progress. It would be too soon to determine a completely precise result. The current trend showed that our creative approach and well-structured research and testing resulted in better lead generation, thus, conversion.
After going through every aspect of the well-formed marketing plan, we were able to increase clicks through pop up alerts and demand on the landing page. It also helped in enhancing already existing leads.
Our different approaches for each country resulted in an increase in the local customer base.
Key Takeaways
- A creative and innovative approach is the best way to move forward with well-planned marketing strategies.
- Regardless of the size of a business, there is always scope for doing better.
