Contact Details
Email - hello@thedrdigital.com
Phone- +44 07476 593 048
Engineering Scalable
Growth Systems
The Data Diagnostic
We identify costly gaps in your business and provide immediate, actionable clarity through our entry offers.
Tracking Health Check
"Is my data reliable?"
We diagnose errors in your GA4, GTM, and CRM setup, providing a report to fix tracking failures and save ad spend.
Conversion Funnel Diagnostic
"Why are leads dropping off?"
We analyze one core funnel to map leaks and propose immediate, data-backed fixes to increase conversions.
The Pillars of Data-Driven Growth
Pillar 1
Data Infrastructure & Intelligence
Fixing fragmentation and delivering clarity.
Marketing Data Tracking
We audit and implement GA4, GTM, and CRM to ensure every conversion is recorded accurately, creating a single source of truth.
Guaranteed data accuracy
Real-time Analytics Dashboards
We build custom dashboards in Power BI or Looker Studio, centralizing real-time KPIs so you don’t need to check multiple platforms.
Accelerated decision-making
Custom Data Solutions
We design data pipelines (ETL) and warehouses to integrate disconnected systems like Stripe, CRM, and ads into one unified flow.
Scalable data architecture
Pillar 2
Performance & Optimization
Maximizing ROI and optimizing ad spend.
Multi-Touch Attribution
Advanced Attribution that accurately credits every step of the customer journey, not just the last click.
Identify true high-ROI channels and stop wasting money on underperforming platforms.
ROI & ROAS Optimization
Optimize Ad Spend to get specific, data-backed recommendations on where to reallocate budget for maximum revenue.
Proven increase in net revenue and campaign efficiency.
Conversion Funnel Optimization
Stop Funnel Drop-offs which uses behavioral data and A/B testing to fix abandonment points and retain more users.
Lower CPA and a significant boost in trial sign-ups/lead quality.
Behavioral Data Analysis
Unlock High LTV that analyzes segment behavior to find the exact pathways that lead to your most valuable customers.
Uncover hidden revenue opportunities and refine targeting strategies.
Pillar 3
Automation & Scale
Building systems that deliver revenue automatically.
CRM & Marketing Automation
We optimize and integrate your CRM (HubSpot, Salesforce) with your marketing stack, building automated lead scoring and nurturing workflows.
Increased efficiency
Paid Ad Performance Optimization
We use clean data to refine audience segmentation, testing strategies, and budget controls across Google Ads, Meta, and LinkedIn.
Sustainable scaling of ad spend
Revenue Growth Strategies
We leverage predictive modeling and scenario planning to define strategies that drive accelerated, predictable revenue.
Strategic business forecasting.
Core Services
1
Precision Data Tracking & Attribution Setup
- GA4, GTM, and Pixel Mastery: Complete setup, auditing, and maintenance of your Google Analytics 4, Google Tag Manager, and all ad platform pixels (Meta, LinkedIn, TikTok).
- Multi-Touch Attribution Models: Implementation of custom attribution models that accurately credit every touchpoint—from the first impression to the final conversion—to reveal the true ROI of your entire mix.
- UTM Structure & Integration: Developing a clean, consistent UTM structure and ensuring flawless data flow between your ads, website, and CRM.
- Custom Data Layer Implementation: Engineering the website's data layer to capture crucial behavioral events necessary for sophisticated analysis and retargeting.
The Value: Guaranteed Data Accuracy. Confident decisions start with numbers you can trust. No more wasted ad spend due to unreliable data.
2
Executive Marketing Dashboards & Reports
- Real-time Power BI Dashboards: Custom development of executive, tactical, and operational dashboards using Power BI or Looker Studio, tailored to your core KPIs (CAC, LTV, MQLs). ROI/ROAS Tracking & Visualization: Creating automated rep
- ROI/ROAS Tracking & Visualization: Creating automated reports that clearly visualize the Return on Ad Spend (ROAS) for every campaign, channel, and audience segment.
- Audience and Creative Performance Insights: Dashboards that immediately highlight which creatives and audience segments are driving the highest revenue, accelerating your testing and scaling efforts.
- Custom Data Solutions & ETL: Deploying data pipelines (ETL) to pull disparate data sources together, creating the Single Source of Truth that feeds your reports.
The Value: Accelerated Decision-Making. Clear, real-time insights mean your team can act on opportunities immediately, outmaneuvering the competition.
3
Conversion Funnel Optimization
- Full-Funnel Tracking & Audit: Comprehensive analysis of conversion rates and behavioral data at every stage of the funnel, from awareness to revenue.
- Conversion Rate Analysis: Deep-dive into user behavior, heatmaps, and event data to identify the exact moments users hesitate or abandon the journey.
- A/B Testing & Behavioral Analysis: Designing, executing, and analyzing data-driven tests that reliably increase core conversion rates, turning more visitors into leads.
- Funnel Benchmarking & Strategy: Setting clear performance benchmarks and designing a data-backed strategy to achieve them, ensuring sustained improvement over time.
The Value: Predictable Revenue. Lower your Cost Per Acquisition (CPA) and boost your trial sign-ups/lead volume by converting more of the traffic you already have.
4
CRM + Lifecycle Automation
- HubSpot, ActiveCampaign Setup & Integration: Expert configuration and integration, ensuring seamless data flow between marketing, sales, and billing systems.
- Lead Scoring & Pipeline Automation: Developing data-driven lead scoring models to prioritize sales efforts and automating the hand-off between marketing and sales.
- Retention & Win-Back Campaigns: Designing and automating behavior-triggered email journeys (e.g., purchase, trial-end, website visit) that maximize engagement and recover lost revenue.
- Customer Journey Mapping: Defining the optimal automated path for high-value segments, ensuring the right message reaches the right audience at the perfect time.
The Value: Increased LTV & Efficiency. Automate repetitive tasks and ensure every customer receives a personalized, timely experience that drives loyalty.
5
Paid Ad Optimization
- Google, LinkedIn, Meta Optimization: Continuous analysis and optimization using detailed ROI and ROAS dashboards to inform bid adjustments, budget reallocation, and testing.
- Integrated Tracking & Attribution Setup: Ensuring all ad platforms are fully integrated with your CRM and attribution models for transparent performance measurement.
- CAC-to-LTV Ratio Dashboards: Creating executive-level reports that constantly monitor the crucial relationship between your Customer Acquisition Cost and Lifetime Value, essential for aggressive scaling.
- Audience Segmentation & Lookalike Modeling: Leveraging clean data to refine audience targeting, leading to higher-quality leads and more profitable conversions.
The Value: Sustainable Scaling. Grow your ad budget aggressively while maintaining control, knowing that your campaigns are constantly optimized toward your profitability goals.
Case Studies: Real Results,
Data-Driven Growth
At DR Digital, we transform businesses by turning complex data into clear, actionable strategies and automated systems. Here’s how we’ve helped our partners achieve scalable growth.
BI Analysis
Volkswagen Group
Volkswagen Group faced the immense challenge of fragmented business intelligence (BI) data spread across multiple brands, regions, and operational departments...
Marketing Infrastructure
Unitaskr
Unitaskr struggled with an underdeveloped marketing data infrastructure that severely limited their ability to run and measure effective campaigns...
Performance Growth
The Coaching Master
The Coaching Master struggled to consistently acquire new clients and prove ROI for high-value programs, due to fragmented marketing data...
Marketing Growth
EAK Digital
EAK Digital aimed to elevate its service offerings by providing clients with deeper, more granular data insights and verifiable ROI...
Channel Automation
Adobe
Adobe relied heavily on its extensive network of channel partners but faced challenges in gaining unified insights into partner performance...
Data & Automation
Corndell
Corndell struggled to understand their customer journey across online and offline touchpoints, with manual processes hindering efficiency...
Marketing Analysis
Gen Digital
Gen Digital, in a competitive market, needed to optimize marketing spend and gain deeper analytical insights for customer acquisition...
Data & Reporting
Adidas
Adidas faced consolidating and interpreting vast global data from diverse sources, leading to silos and delayed insights...
Digital Content
Govt Property Agency
The GPA sought to enhance its digital presence and optimize content creation, but lacked data-driven insights into content performance...
Marketing Analysis
Crown Commercial
Crown Commercial aimed to optimize marketing to engage suppliers and buyers, but lacked robust data analysis...
Data ReportingGoogle
A Google team needed highly specific, granular insights from complex datasets and bespoke reporting solutions...
Virtual Assistant
Get complete admin support for your business operations on an à la carte basis.
Whether it’s the amazing world of social media, or those boring data entry tasks, or even working on overhead costs. We can do anything and everything! Because we know how important personalisation is for a growing business like yours.
